Hospitality service and facilities management Essay

Hospitality service and facilities management - Essay Example There are several methods of promotions, and some of the most widely used are personal selling, advertising, and sales promotion (Stanton, 1975,p. 468). In the case of Our Sandwich Store, we will be using sales promotion that employs several activities to provide incentives to customers in order to stimulate immediate sales. A sales promotion as defined in the Business Dictionary is an activity designed to stimulate sales through â€Å"contests, demonstrations, discounts, exhibitions or trade shows, games, give aways, poit-of-sale displays and merchandising, special offers, etc.† Aside from this, Lake, L. (2011) said that focusing on the target market will help the company strengthen the brand’s competitiveness. So in order to arrive at the correct strategy of promotion, it is necessary to make an analysis of the existing conditions of the business to answer the following questions as suggested by Lake (2011) Who is your target market Where is your target market located ? What do they think about your current brand? What would you like them to think about your brand? Who else is competing for their loyalty and devotion? Are you targeting business or consumer sectors? How will you attract them to your products or services? Target market description First, let us define the target market of the business. Target markets of Our Sandwich Store are students, teachers and office staff. Because of this preoccupation, the target customers are located in the campus, universities and vicinities around the school. These are the customers who find fast food set up convenient for a quick snack, lunch or dinner. Patrick Noone, in a sandwich consumer trend report (2010), as shown in the chart below, said that some of the reasons of consumers for buying sandwiches are that, along with hunger satisfaction, they put importance on health and portability of the food. More consumers prefer sandwiches to go at lunch and prefer a light and healthy meal at lunch. This mean s that lunch sandwiches are routinely purchased by target markets for lunch than for dinner food. However, for dinner, consumers prefer quality and a bigger portion size, even if the sandwich commands a higher price. Source: Noone, Patrick. Sandwich Consumer Trend Report (2010) Competition of Our Sandwich Store is cafe bars, pubs, and supermarkets which are also located around the vicinity of a university or campus. One of the cafe bars that I have checked at the internet, the Napoleon House cafe opens from 11:00 a.m.to 1l:00 p.m. that serves local sandwiches, soups, salads, and jambalayas. The cafe’ offers classical music and a unique ambiance for a sit down lunch or dinner (Napoleon House Cafe, n.d.). The second competition is a pub house. My idea of a pub house, as I have seen in the internet site, like the Market Pub house, is a place that offers family and friends cozy dining, although it serves juicy burgers, saucy wings, fresh salads and wraps and hearty sandwiches . A pub house normally opens 5:00 pm till midnight. The third competition is a supermarket. Of course, we know how a supermarket operates where there are stand in corners and fast food stores offering snack foods that include sandwiches. We are targeting here consumer sectors that are composed of students, tutors and office staffs. Normally, our target market observes school hours and office hours that usually begins from 7:00 a.m. to